Scratch and Sniff Labels

Custom Printed Retail Labels


Scratch n Sniff Labels

Scratch and Sniff Labels are available in a variety of sizes and shapes to meet your individual needs.

Use Scratch and Sniff stickers or labels to enhance your product packaging. Scratch and Sniff Labels use microencapsulated essential oils that are applied to the paper labels with flexographic printing processes. The oil capsules are mixed with water to form a slurry, which is then blended with adhesives for printing. When these essential oils are scratched, the capsules break open and release the scent of the product being represented. Although Alpine does not produce scented water-based slurry, click here to see several companies who can help.

Custom labels are great for products such as air fresheners, so the consumer can scratch the label, then sniff the scent to help them decide what scent they like for their home, boat and car. Also, Scratch and Sniff labels are used to inspire the consumer to try products related to food, household and beauty.


Examples include: candles, soaps, perfumes, and the labels could even be included on promotional materials such as postcards to entice potential customers.

Alpine’s expert label engineers will help you create the perfect label, considering adhesive type, size, shape, die cut or butt cut, and other factors that will help your scented products stand out from the competition.

Related Products

Food Labels

Health & Nutrition Labels

Bottle Labels