Alpine Packaging’s humble roots date back more than half a century ago, when our founder Bill Johnson contracted with 3M Company to print price marking labels for Five-and-Dime stores from his garage. Since that time, Alpine has expanded and morphed into the custom label and flexible packaging company you know today.

Through the years, Alpine has remained a family business, now owned and operated by Jill and Jan (daughters of Bill Johnson). As such, Alpine Packaging is fully owned and operated by women, proudly maintaining a Women’s Business Enterprise (WBE) certification via the Women’s Business Enterprise National Council (WBENC).

There are a number of distinct advantages associated with working with a women-owned business. Here are just some of the benefits an individual or business may gain by working with a Women’s Business Enterprise (WBE).

Tax Incentives

As an initiative to support and and help grow women-owned businesses, the federal government provides tax incentives to individuals and businesses who conduct business with an WBE Certified or minority-run business. Additionally, tax liabilities may be reduced for projects that are funded with federal or state grants using a women-owned business as a supplier.

Humanization & Innovation

As a family-run, women-owned business, it is important to continuously look for ways in which we can stand out from our competitors. Because we are a small business, we can offer perks like small-batch runs, personalization, and a human experience. Label engineers work directly with customers to ensure that expectations are exceeded; always prioritizing creativity, innovation, quality, and customer service.

family-owned business

Shared Knowledge & Resources

Unlike some other business organizations, the Women’s Business Enterprise National Council emphasizes sharing knowledge and promoting camaraderie over fueling competition amongst members. WBENC provides the opportunity to collaborate and a platform for members to share production problems and solutions in a relaxed atmosphere – allowing for a better experience for the end consumer.

Your Business’ Reputation

Partnering with a women-owned business shows that you prioritize working in diverse markets, helping to encourage economic growth in local communities. When you support supplier diversity, your business, in turn, becomes more attractive to larger corporations who seek second-tier sourcing suppliers that work with women-owned businesses.

Expand Diverse Business Relationships

Because the WBENC encourages open business relationships and cooperation between members, working with a WBE opens the doors to other diverse supplier opportunities. Increasing your partnerships with WBENC Certified businesses offers the benefit of expanding business relationships across numerous industries.

For more information about the WBENC certification, visit