Your product labels have an important job to do. Not only do they need to communicate the nature of your product and your brand, but they also need to catch the eye of the consumer.
This “wow!” factor is especially relevant if you sell items that will be displayed on store shelves or side by side with competitors’ products. What can you do to encourage a shopper to pick up your product over all the other options that are available?
Make Your Label Stand Out
There are many ways you can make your labels visually striking and attractive to customers. Below are a few ideas that we love at Alpine:
- Fluorescent Inks: One of the biggest challenges when selling a product is simply getting consumers to notice your item. Fluorescent inks are excellent at attracting attention. Key selling points can be printed on your label in bright, fluorescent colors such as yellow or pink, helping shoppers see your product and what differentiates it from the competitors.
- Lamination: Nothing ruins the first impression of your product more than a damaged label. Inks can smudge and paper can tear during the packing, shipping, unpacking and stocking processes. That’s why it’s a good idea to laminate your labels. Lamination offers protection and keeps your labels strong, while also helping your ink colors “pop” off the shelf.
- Add Pictures and Graphics: Labels with multicolored pictures or graphics can increase your brand appeal. Process printing is used (as opposed to spot color printing) to bring your detailed images to life and produce a beautiful, distinct label.
Whether you have a label design in mind or you don’t know where to start, we can help you craft a label that will help you attract customers to your product. Browse our custom printed labels here, or fill out our simple contact form to request a quote.
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