Label Design
Keep it simple.
Our eyes tend to be attracted to simple, clear, and easy-to-read fonts. We are more likely to avoid packaging that appears to be too busy or makes it difficult to weed out the important information (like the product name and purpose). Instead, make sure graphics, colors, and fonts are complimentary and easy to follow.Vintage elements.
Vintage design elements, like calligraphy, letterpress, and foiling are making a comeback in a major way. Because of the novel appearance these elements offer, products that feature these rich design features are often related to greater value and exclusivity.Make it personal.
Add a more personalized touch with fonts that resemble handwriting or hand-drawn art. This trend is increasing in popularity, even in big corporations, since consumers are drawn to “homemade” or “crafted” products. Think homemade granola or jelly – simple, rustic labels that are reminiscent of something made in your grandma’s kitchen are likely to sell well.Poly Bag Design
When designing your snack packaging, think about ways to optimize the weight and volume to be more efficient with resources and materials. Doing so is not only more environmentally friendly and minimizes dead space, but it will save you on packaging costs as well. Additionally, smaller, more efficient packaging will reduce the space needed for transportation, warehousing, and storage. Poly bags, available in several thicknesses and weights depending on your product and needs, are an ideal snack packaging solution for keeping costs low and functionality high. Check out our selection of customizable poly bags.Think Outside the Bag
If you’re looking to get really creative with your snack packaging, think about ways to get more than one use out of your package. Some ideas include adding arms or a hanger to a tea bag to keep it secure on the side of a mug, adding a piece of packaging that can double as a spoon, or adding a functional design to the bag (Have you seen the sandwich bags with ‘mold stains’ on the bag? We’re willing to bet wandering hands leave that sandwich alone). Here at Alpine Packaging, we are dedicated to making your snack packaging vision a reality. From design to delivery, our Label Engineers are ready to help you create labels and packaging that will get your product noticed. Request a quote online today!More Blog Posts
Die-Cut Mascot Labels Turn Brand Characters into Shareable Marketing Assets
Brand mascots are becoming more than marketing characters—they’re turning into shareable brand assets through custom die-cut labels. Learn how companies use mascot marketing to increase brand visibility, customer engagement, and loyalty, and how Alpine Packaging helps businesses create durable, custom-shaped labels that people actually want to keep.
Data Center Labels: A Practical Guide to Rack, Cable, and Asset Labeling
In a data center, labeling is not a cosmetic detail. It is part of the infrastructure. When technicians need to identify a rack, trace a cable, verify a patch panel, or confirm an asset during a move, add, or change, clear labeling helps them work faster and with more confidence. That matters in any server room, but it matters even more in high-density environments where complexity can slow maintenance and increase risk.
Meet Our Team: Chad Medved
Did you ever wonder what happens after your labels come off the press? In our latest Meet the Team interview, you’ll meet Chad Medved, a key part of Alpine’s Shipping and Rewinding department. With more than a decade in printing (and a brief stop in Pittsburgh’s...
