Today, cookie manufacturers have many options to choose from when deciding on its packaging. Choosing the right packaging will depend on several factors and most importantly the goals you set out to meet.
It’s important for businesses to consider their target audience, brand identity, environmental concerns, and industry regulations when selecting and designing cookie wrappers. Advances in materials science and packaging technology over recent years have introduced new options and possibilities.
Some of the most popular cookie packaging options include:
Paper Wrappers — Traditional paper wrappers are often used for individually wrapped cookies. They are cost-effective and environmentally friendly but may not provide airtight sealing.
Printed Flexible Packaging Film Wrappers – These specialty wrappers come in various forms, including clear plastic, polyethylene, and polypropylene. They offer better protection against moisture and extended shelf life, however, concerns about plastic waste and environmental impact have led to increased interest in sustainable alternatives.
Foil Wrappers — Foil wrappers provide a barrier against light, oxygen, and moisture, preserving freshness and flavor. They are often used for specialty or premium cookies.
Biodegradable or Compostable Wrappers — These eco-friendly wrappers are made from materials like plant-based plastics or paper, aiming to reduce environmental impact.
Vacuum-Sealed Bags — These airtight bags help maintain the freshness and crunchiness of cookies, especially for delicate or crispy varieties.
Tamper-Evident Wrappers — These wrappers include features like tear strips or seals to ensure product integrity and build consumer trust.
How to Improve Consumer Appeal When Choosing Cookie Packaging
Your targeted consumers’ interests should be considered when choosing your cookie packaging. What works for your company needs to be consistent with your customers’ likes or persona.
Here’s an overview of what you may want to consider:
Using eco-friendly materials and promoting sustainable packaging practices can attract environmentally conscious consumers and align with current trends towards eco-friendliness.
Easy-open wrappers, resealable options, and portion-controlled packaging can enhance convenience for consumers, making cookies more accessible for on-the-go snacking.
Eye-catching designs, vibrant colors, and appealing graphics printed on wrappers can make cookies stand out on the shelves, create, and reinforce a strong brand image.
Clear or transparent wrappers allow consumers to see the product, reassuring them of its quality and freshness. This can be especially important for showcasing visually appealing cookies and encourages impulse purchases.
Clear plastic can provide a barrier against moisture, contaminants, and physical damage while still allowing the product to be visible.
Personalized or custom printed wrappers can help build brand recognition and enable manufacturers to tailor packaging to different occasions, events, or holidays. Utilizing clear film with creative designs can convey a sense of innovation and modernity, appealing to a younger demographic.
Including clear nutritional information on the wrapper helps health-conscious consumers make informed choices and build trust in the product. It also allows cookie manufactures to be compliant with current Food and Drug Administration (FDA) labeling requirements.
Benefits of Clear, Custom Printed Flexible Packaging Wrappers
Custom printed, flexible packaging wrappers make a great choice for cookie manufacturers. This type of packaging showcases the cookies’ appearance, reinforces brand identity, sets your products apart from competitors, increases product shelf life and allows for the use of vibrant colors in its designs.
Learn more about how Alpine Packaging customizes cookie wraps for cookie manufacturers.