What is Variable Data Labeling?

What is Variable Data Labeling?

Giving your customers a tailored product experience doesn’t require you to meet them in person. Your product label can help you with that thanks to digital printing technology. Variable data printing, sometimes shortened to variable printing or VDP, is an...
How to Make a Great Wine Label

How to Make a Great Wine Label

We live in the age of visual communication. Wine, a product that primarily appeals to the senses of taste and smell, is forced to rely on its single entirely visual component—the label—to attract customers. A label must first and foremost meet stringent regulatory...