Alpine Packaging is a third-generation custom label company that operates on the former Vogue Terrace Alpine Hotel site in East McKeesport, Pennsylvania.
The property has a rich transformation history, from its origins in the early 1900s as The Hoffman House, considered the first secluded roadhouse in Western Pennsylvania, to when the Felician Sisters occupied it as a convent. Through tragedy and rebirth, it has evolved into a bustling entertainment venue and continually adapted to serve the needs of its community.
Today, the property hosts two thriving businesses: a manufacturing company and Alpine Packaging on Crooked Run Road, embodying the resilience of East McKeesport.
The Vogue Terrace: A Glamorous Entertainment Venue
In 1940, William Household purchased the property and transformed it into the Vogue Terrace, an elegant dining and entertainment venue. Known for its upscale atmosphere, the Vogue Terrace quickly gained fame for hosting renowned musical acts and comedians, making it a must-visit destination in the region. Ray Kinney and his “Aloha Maids” performed South Pacific in 1944 at the Vogue Terrace. Guests from across Pennsylvania and beyond flocked to enjoy fine dining, live performances, and social events.
In the late 1950s, a four-member band from Turtle Creek High School, known as The Val-Airs, changed its name to The Vogues ®. They enjoyed great success with songs like “You’re The One” and especially “Five O’clock World.” According to Hugh Geyer, one of the original band members, his former band manager picked up and adopted the name from the Vogue Terrace.
On July 31st, 1961, the Pittsburgh Post Gazette advertised for the public to purchase memberships to the Vogue Terrace.
The 1963 Fire: A Defining Moment
On February 23, 1963, disaster struck when a massive fire engulfed the Vogue Terrace, causing extensive damage and halting operations. The fire, which started in the kitchen, devastated the building and took the life of Truman (Gene) Miller, while the musical “Annie Get Your Gun,” starring Ginger Rogers, was scheduled to be performed.
Determined to rebuild, the property was restored and reopened later that year. Though the rebuilt venue echoed its original charm, the fire marked a turning point, symbolizing loss and resilience.
The Alpine Hotel and Later Years
In the late 1960s, the property was rebranded as the Alpine Hotel, emphasizing rustic charm. This made it popular for weddings, reunions, and other celebrations. The Alpine Hotel also provided lodging, diversifying its offerings to attract a broader audience.
Over the years, as economic shifts affected the region and consumer preferences evolved, the Alpine Hotel faced challenges and eventually closed its doors in the late 20th century.
Today: A Center for Business and Innovation
The former site of the Vogue Terrace Alpine Hotel underwent another transformation and is home to two successful businesses: a manufacturing company and Alpine Packaging, a provider of custom labels and flexible packaging solutions.
The transition to commercial use highlights the property’s adaptability and enduring importance to East McKeesport’s economy. Alpine Packaging, a family-owned business, continues to honor the site’s history by bearing its name and serving the community, albeit in a modern industrial context.
A Legacy of Resilience
From its beginnings as a place of quiet devotion to its glamorous years as the Vogue Terrace and Alpine Hotel, and now as a hub for local industry, the property on Crooked Run Road has consistently mirrored the changing needs of East McKeesport.
Each chapter of its story reflects the perseverance and creativity of its owners, including William Household and his descendants. Today, it is a testament to the community’s ability to adapt and thrive, ensuring its legacy will continue for generations.
