We are excited to share that Alpine’s Jan Lehigh was published on Business.com. Her article, The Face of Your Brand: Product Label Design Tips to Help You Attract Customers, addresses how a thorough understanding of your brand identity can make your labels stand out and help sell your product.

In addition, manufacturers need to understand a bit about colors and printing processes and what types of materials their images can be printed on.

A quality label will be able to withstand any wear and tear during packaging, shipping, and stocking without appearing damaged or smudged.

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